I.
CREATIVE GUIDANCE
Creative guidance is a collaborative process where an individual is supported in the evolution of their identity. Through research, investigation, and analysis, we work closely together to clearly articulate their services, differentiators, and reasons why. We aim to give a logical order to their ideas, providing a strong guide for future projects.
I.I Dani Schuster
I.II Paula Pintos
II.
CREATIVE CONSULTANCY
This consultancy aims to analyze, diagnose, and design an action plan to fulfill the creative needs of the project. We ask crucial questions to establish the project's context, review existing materials, and engage in dialogue about current issues, ultimately defining a direction – a clear, new brand strategy that will steer the brand in its upcoming steps.
II.I Seuba
II.II Mancuso
II.III CAUH
III.
CONCEPT DEVELOPMENT
Conceptual development focuses on defining the idea of the project. We work archaeologically to uncover the spirit of the project, outlining its history, its personality, and proposing potential conceptual universes for the project.
III.I Par en Par
III.II María Monsalvo
III.III Loom Haus
III.IV Oficio
IV.
CREATIVE DIRECTION
Creative strategy and direction aim to establish a concept and creative idea that answers a brand's need. We work on a concept but, above all, on its execution through strategic and collaborative planning.
IV.I Distrito Arenales
IV.II Tienda Mayor
IV.III DIMM Lanzamiento
V.
NAMING
This process focuses on the delicate task of naming a brand. We seek to conceive a name that resonates with its essence, as it acts as the initial point of contact with the world. This process is approached with meticulousness and a deep understanding of the brand's universe. It's far more than simply finding a suitable word; it's the thoughtful choice of the very first brick in establishing brand identity.
V. I DIMM
V. II Habitué
V. III Tori
V. IV Suma Savia
VI.
VISUAL IDENTITY
The aim of visual identity is to graphically represent a concept. At Atelier Sur, we strive to simplify complexity and forge an emotional connection through elements that are both inspiring and instantly recognizable.
VI. I Studio Osoi
VI. II Palermo House
VI. III Ginger
VI. IV Tomás Rowinski
VII.
ART DIRECTION
The objective of art direction is to translate ideas and concepts into visual language. Our mission is to generate innovative, relevant, and meaningful material through creative execution.
VII. I Boca de Toro
VII. II Herbario
VII. III Cúmulo
I.I Dani Schuster
I.II Paula Pintos
II.I Seuba
II.II Mancuso
II.III CAUH
III.I Par en Par
III.II María Monsalvo
III.III Loom Haus
III.IV Oficio
IV.I Distrito Arenales
IV.II Tienda Mayor
IV.III DIMM Lanzamiento
V. I DIMM
V. II Habitué
V. III Tori
V. IV Suma Savia
VI. I Studio Osoi
VI. II Palermo House
VI. III Ginger
VI. IV Tomás Rowinski
VII. I Boca de Toro
VII. II Herbario
VII. III Cúmulo