DIMM ( DM-2021-01 ) After a decade in the Argentine market, the Flo's Market brand decided to reinvent itself. That's when we delved into its universe. Light possesses the transformative ability to alter spaces, providing us with the opportunity to experiment with its influence. Its nuances and textures become tools for us to craft various atmospheres. By playing with its intensity, we can select our descriptors: direct, indirect, cold, warm, matte, glossy, yellow, ocher, beautiful, harmonious. Dimm emerges from this exploration. With the aim of showcasing the beauty of each nuance, we designed a visual identity featuring a robust yet subtly finished logo that immerses us in an environment capable of representing every facet of the universe that light presents to us.

Buenos Aires, Argentina.

SERVICES

Creative Consultancy, 
Naming,
Branding,
Storytelling,
Packaging.

COLLABORATORS

Words by Mati Murphy.
Photography by Soda Estudio.