TIENDA MAYOR ( TM-2019-01 ) A 100% Argentine value chain that crafts textiles from natural fibers through the collaboration of experts in various disciplines. When we initially encountered this venture, color stood out as one of the captivating elements. Exploring its combination with different fabrics unveiled a vast universe of possibilities. True to its collaborative nature, teamwork was at the core of the rebranding process from the very beginning. Together we focus on accentuating one of the attributes that defines Tienda Mayor. We crafted a visual identity and photographic style where colors and materials rightfully claim the spotlight.

Buenos Aires, Argentina.

SERVICES

Creative Direction,
Branding,
Packaging.

COLLABORATORS

Photography by Ángela Copello.