DIMM LANZAMIENTO (DM-2022-001) Since 2012, Dimm has specialized in designing lamps with the intention of exploring light and its forms. As part of the relaunch strategy, a campaign was developed to align with the narrative of the name change from Flo's Market to Dimm. Additionally, efforts were made to encourage a closer connection with consumers, highlight the brand's growth, and contribute a more sensitive perspective to the final story. To achieve this, we crafted a central communication concept that begins from our relationship with light.

Buenos Aires, Argentina.

SERVICES

Creative Direction.

COLLABORATORS

Photography by Soda Estudio.