TORI ( TR-2019-01 ) A challenge embraced: to craft a vibrant brand that exudes joy without sacrificing seriousness, where clients seamlessly transition into friends. Introducing a groundbreaking proposal for contemporary furniture in Paraguay, aspiring to be the quintessential reference in Latin American design. Our creative concept is rooted in the exhilaration sparked by inspirational spaces, forging a brand that transcends time. Anchored in values of quality, durability, and functionality, Tori's products evolve with each individual's unique journey. To fortify the brand's identity, we've woven a tapestry of patterns inspired by the ñandutí, a nod to the interconnected ties Tori weaves throughout the Latin American continent. With this vision, TORI emerges not just as a furniture provider but as a community, inviting those who revel in the art of making a home, where everything has its perfect place.

Asunción, Paraguay.

SERVICES

Naming,
Storytelling,
Branding,
Art Direction.

COLLABORATORS

Words by Mati Murphy.
Renders by Javier Wainstein.
Illustrations by Momo Scacchi