SUMA SAVIA (SS-2019-01) A universe in constant expansion that draws nourishment from the power of nature, connections between people, and the infinite possibilities of design-related disciplines. Each element contributes to the whole, adding its value. Our creative concept for brand development stems from the wisdom of nature and its organic character. This is manifested in the sap, in spanish savia, allowing it to exist in every corner of the world. The roots of SUMA SAVIA are universal. Thus, 00’ 00” 00” Detrás de lo cotidiano is born: a circular dwelling that neither begins nor ends but unfolds. Being in motion allows it to develop a perspective that belongs to a place and everyone simultaneously. Inspiration comes from the landscape or the morphology of the location, translating into the artisanal design of objects and furniture. The logo represents its restless and itinerant spirit. The spacing between characters symbolizes the ability to unite different elements that are distant: materiality, an artisan, a technique, a consumer, and their desire.
Asunción, Paraguay.
SERVICES
Naming,
Storytelling,
Branding,
Art Direction.
COLLABORATORS
Words by Mati Murphy.
